Anchor - The newscaster who hosts the studio portion of the newscast. The anchor is the dominant voice in the presentation of the news to the audience. AP Wire - Associated Press news service that supplies international, national and regional information and stories.
In the context of banner ad placement, above the fold generally refers to a banner placement on a web page that can be viewed without scrolling either horizontally or vertically. Most online ad networks define suitable above the fold placement as within or pixels of Newspaper key terms top of the page.
A program that is broadcast at the same timeperiod every day see Strip. A program or a commercial announcement that is adjacent to another either preceding or following, on the same station. Ad networks advertising network, banner network, online ad network are advertising companies which administer ad sales, billing, serving and collection for web sites.
Ad networks often aggregate sites into specific categories or demographic groups, then sell ad inventory to advertisers either to specific sites within the networks, specific categories or demographics, or via run of network buys which target sites within the network.
A reviewed list of ad networks can be found here at Internet Ad Sales. A third-party system composed of powerful server hardware, ad serving software, and a powerful internet connection, used by advertisers and web publishers for rapid and reliable display of online advertisements.
An important component of ad servers is independent tracking of ad display and click information. Many ad networks, including Burst and Fastclick, offer separately licensed versions of their own ad servers which may be used by web publishers who manage some or all of their own advertising sales rather than outsourcing to ad networks.
The number of times a specific ad has been displayed. Many ad networks sell advertising using a CPM model, in which ads are purchased and web publishers reimbursed at a fixed rate per thousand impressions.
A broadcast station that grants a network an option ofspecific times for broadcasting network programming in return for compensation.
Newspaper advertising space one column wide by one-fourteenth of an inch deep; often referred to simply as "line"; somewhat obsolete because most newspapers now use "column inch"measurements of advertising space, especially for national adver-tising.
Usually 15 percent, allowed to advertising agencies by media on the agencies' purchase of media space or time. Advertising agency that coordinates an advertiser's promotion of several products handled by more than a single agency see Blanket contract. Recording a broadcast to serve as an archival or file copy.
The number and type of outdoor posters in a showing see howing. Two advertisers who sponsor a single program-one advertiser sponsors one week and the other sponsors the alternate week see Crossplugs. A graphic image in GIF graphical interchange format format composed of multiple layers which display in turn, providing the illusion of motion.
A large percentage of non rich-media banner ads are in animated GIF format. Animated GIF banners have historically generated higher click-through rates than static images. However, as web users have grown more mature, some studies indicate that blinking or flashing images are more often automatically ignored, as users have come to assume that any animated image on a page is an advertisement.
An advertising message that is broadcast between programs see Station break, Participation, Billboardor an advertisement within a syndicated program or feature film; any broadcast commercial regardless of time length, within or between programs, that presents an advertiser's message or a public service message.This website and its content is subject to our Terms and Conditions.
Tes Global Ltd is registered in England (Company No ) with its registered office at 26 Red Lion Square London WC1R 4HQ.3/5(1). Glossary Of Magazine And Newspaper Layout Terms Here’s a glossary of magazine and newspaper layout terms – taken from a variety of sources.
GCSE Media Studies Key Terms This page should act as a checklist for the important terms in GCSE Media Studies - a useful revision aid. These are all concepts and words that you need to understand, and you may be called upon to explain your understanding in an exam.
Newspaper Vocabulary. STUDY. PLAY. Font. The size, style, and design of text. a person hired to rush to the scene and phone back information as soon as possible or to key the report into a word processing terminal at the newspaper office.
Newspaper Terms. 89 terms. A glossary of Newspaper lingo. Features. Quizlet Live. Quizlet.